Rebranding a Well-Established Company
Red Tusk’s history with CarterBaldwin Executive Search reaches back to 2005 when they hired us for their first website redesign. Since then we’ve been proud to have been selected for two more web iterations and in 2012 the company’s rebranding effort.
Many of the world’s best and most admired organizations trust CarterBaldwin with their most critical leadership needs. Red Tusk has enjoyed CarterBaldwin’s trust for over a decade with multiple iterations of its website over time. Red Tusk provided extensive flexibility in the front and back-end of the site allowing CarterBaldwin to enjoy their own in-house expertise in updating website information.
As Red Tusk was developing the most recent version of the CarterBaldwin website it became apparent to them that it was time to update their corporate identity. Red Tusk developed an all new stylized and simplified logo using the letters “C” and “B” in a left-to-right upwardly facing “power” alignment. Used extensively on their site and printed materials the new logo reflects the company, crisp, contemporary, efficient and unique!