Illustrating the Coaching Model
Dr. Kym Harris, President of Your SweetSpot Coaching and Consulting, engaged us to help her communicate her powerful coaching model in a succinct way. Here are a few of the results …
OUR FIRST ASSIGNMENT
To help Dr. Kym get ready for an upcoming conference, our first task was to craft a unique tri-fold brochure. In a artistic and simple way this brochure provides prospective business clients with a clear picture of Dr. Kym’s coaching model.
Tri-Fold Brochure – left to right: first inside panel, back cover, front cover
Tri-Fold Brochure – inside spread
YOUR [NEW] SWEETSPOT
Bold and provocative … words Dr. Kym Harris uses to describe her company and herself. The new logo design for Your SweetSpot reflects this well with a confident brushstroke ‘s’ capped with a rising ‘spot’.
Everyone who has had the pleasure of meeting Dr. Kym in person is struck immediately by how smart, self-assured and personable she is. Her message is strong and bold and resonates with her audience – she needed a visual presentation to drive that message home.
“Connection is the key to executive presence. Being accessible enough that others can related to you. When the quality and extent of your professional relationships and positive perceptions of others equal or exceed your strong performance… you’ve achieved Comprehensive Competence®. ” This is at the essence of the redesigned website.
I’ve had the pleasure of working with Red Tusk for 2 years now and after the first project I knew our partnership would be a long one. What I appreciate most about our relationship is their collaborative style and appreciation for straight talk. While she is tremendously creative, Karen leaves plenty of space for input and change. Without exception, everything she has designed for Your SweetSpot Coaching and Consulting (corporate identity, infographics, PowerPoint template, marketing collateral, and website) gets rave reviews from prospective clients, keynote audiences, and existing clients. Red Tusk is the creative brain trust behind my brand, which is significantly stronger as a result of our partnership.